Empowering leaders to scale impactful companies
Innovators are those who are willing to take risks. Innovators are those in the technology adoption life cycle who love trying new things and may even be the people encouraging others to try out a new app or tool.
Adopters from this part of the technology adoption curve like going against the grain and trying new things. They’re the first to upgrade their phones or experiment with a tool during beta testing. Because innovators are rarely concerned about failure, they’re very willing to give a new technology a shot.
In fact, innovators are often the initiators of change. If you’re the person introducing new technology into your organization, you’re an innovator.
While early adopters are trendsetters and tend to be comfortable taking risks, they want to form a solid opinion of technology before they vocally support it.
Early adopters love being the first to know about new technology. These people are quick to sign up for new social media sites or experiment with a new project management tool just for fun. What separates early adopters from innovators is early adopters’ concerns about their reputation.
While innovators are comfortable failing publicly, early adopters like to gather information and personal experience with technology before they recommend it to others. When asked about new tech, early adopters want to appear knowledgeable and trendy, which is why they need to test a tool out before they’ll throw their support behind it.
The early majority are interested in technology but want proof of its effectiveness. These are the people who scour product reviews before making a purchase, and they quietly test out tools before committing. Case studies and real-life user stories trump generic promises of what a tool or program can do.
For adopters in this category of the technology adoption curve, you’ll need a pragmatic approach. Go to the early majority with evidence of what technology can accomplish.
Much like the early majority, the late majority want a data-driven reason to adopt technology. Convincing people in this adopter category requires research and solid proof that the technology is worth their time.
People in the late majority do not like to take risks, and they tend to question the need for changes. They are not easily persuaded by trends, preferring instead to watch how changes play out before they get involved. These are the people who hit snooze on software updates for as long as they can, waiting to hear how their peers react to the updates.
Laggards are wary of new technology. Before they consider getting on board, they need answers to their “what’s in it for me?” (WIIFM) questions.
Laggards prefer the status quo because they know what to expect. They are your most stubborn users — easily frustrated by new technology and quick to give up on a tool that does not immediately make their life easier.
The user must have a clear need.
The user must understand how and why we are the solution to their need.
The user must see us at the right time.
The user must understand the cost of alternatives or not having the product.
The user must understand the impact of the product beyond its immediate utility.
A specialist will handle each area of the project. There will be no more than two clients at the same time at this stage. Using this approach will maximize our performance.
A specialist in each area will be assigned to the account, focusing mainly on your project and occasionally on other small ones.
Other specialists can be involved in each phase, for example, developers, designers, copywriters, etc.
Yamu is a team of highly experienced data scientists and creatives who can be Ninjas and Navy Seals to accomplish any mission. We take extreme ownership of our actions and work diligently to get results. Our mission is to empower leaders to scale impactful companies. We serve as connectors, the bridge between your E-commerce brand and mainstream customers. Unlike other marketing partners, we don’t shy away from saying we don’t know what will work for your company. But we are resilient enough to find something that works without compromising on quality. We value transparency and ownership. As a high-functioning team, we strive to create change in the world of E-commerce marketing and lead the frontiers as a tech-enabled ecosystem with a world class culture.
The ability to communicate the truth is the foundation to project success. Building a company is hard, visibility is key to making good decisions.
There are many factors that influence behavior. We are conscious of variables outside of the regular that drive impact.
We rely on data to prove assumptions. We build on multivariate data over time to enable predictability which leads to scalability.
This journey we are all on is a long one. We aim the enjoy the process and share that energy with you.
When our team came together to figure out why we exist and whom we wish to work with, we realized that we care deeply about the nature of the relationships we build. We want to believe in people as much as they believe in themselves. To do that, we are selective about whom we work with.
That led to creating the slogan “You grow, we grow.” It accentuates that we tie our happiness, success, and growth to the growth of the people we work with. Our time is valuable, our energy is valuable, and we enthusiastically invest, in our clients, all that we have to offer.
We want our clients to know that we are in it with them. We want people to feel like we are partners. Especially with the nature of marketing, there are some risks that must be taken. We want people to understand that they can trust us to take these risks and we will treat their business, money, and time with respect.
YAMU is part of the organizing team for many fun and exciting startup events. Mark your calendars!
August 22-24, 2022
November 8-12, 2022
