Scale your E-commerce Brand E-commerce Brand E-commerce Brand
with tested formulas
& focused strategies

Empowering leaders to scale impactful companies

We help your E-commerce Brand scale past $100MM by optimizing every step of your customer journey.

Discover if you are ready!

Where are you on the Adoption Life Cycle?

Hyper-growth and market success are possible when you cross the chasm.

Innovators are those who are willing to take risks. Innovators are those in the technology adoption life cycle who love trying new things and may even be the people encouraging others to try out a new app or tool.

Adopters from this part of the technology adoption curve like going against the grain and trying new things. They’re the first to upgrade their phones or experiment with a tool during beta testing. Because innovators are rarely concerned about failure, they’re very willing to give a new technology a shot.

In fact, innovators are often the initiators of change. If you’re the person introducing new technology into your organization, you’re an innovator.

While early adopters are trendsetters and tend to be comfortable taking risks, they want to form a solid opinion of technology before they vocally support it.

Early adopters love being the first to know about new technology. These people are quick to sign up for new social media sites or experiment with a new project management tool just for fun. What separates early adopters from innovators is early adopters’ concerns about their reputation.

While innovators are comfortable failing publicly, early adopters like to gather information and personal experience with technology before they recommend it to others. When asked about new tech, early adopters want to appear knowledgeable and trendy, which is why they need to test a tool out before they’ll throw their support behind it.

The early majority are interested in technology but want proof of its effectiveness. These are the people who scour product reviews before making a purchase, and they quietly test out tools before committing. Case studies and real-life user stories trump generic promises of what a tool or program can do.

For adopters in this category of the technology adoption curve, you’ll need a pragmatic approach. Go to the early majority with evidence of what technology can accomplish.

Much like the early majority, the late majority want a data-driven reason to adopt technology. Convincing people in this adopter category requires research and solid proof that the technology is worth their time.

People in the late majority do not like to take risks, and they tend to question the need for changes. They are not easily persuaded by trends, preferring instead to watch how changes play out before they get involved. These are the people who hit snooze on software updates for as long as they can, waiting to hear how their peers react to the updates.

Laggards are wary of new technology. Before they consider getting on board, they need answers to their “what’s in it for me?” (WIIFM) questions.

Laggards prefer the status quo because they know what to expect. They are your most stubborn users — easily frustrated by new technology and quick to give up on a tool that does not immediately make their life easier.

How do you cross the chasm into the mainstream market?

Your E-commerce brand could do millions is sales and STILL be stuck in the early market. How do you tap into the mainstream market?

But your funnel is already working, why throw it away?

At Yamu, we say, KEEP THE FUNNEL! Instead, use it to kickstart your flywheel. This is the ultimate bridge to the chasm.

What decisions do your customers need to make to enter your funnel?

Imagine you are the customer, what factors do you consider before making a purchase decision? Identify these and you’ve hit the bullseye.

The user must have a clear need.

The user must understand how and why we are the solution to their need.

The user must see us at the right time.

The user must understand the cost of alternatives or not having the product. 

The user must understand the impact of the product beyond its immediate utility. 

What value does your product provide your customer?

To develop an idea without considering the customer. The strikeout comes when they get poor results and then blame the branding.



Companies that have proven product-market fit and have existing customers. They understand how and why their users use their product but have not figured out how to create a digital strategy to acquire ideal customers at scale.


Professional Service Firms

Companies that have a well-defined service offering with clear customer personas. Companies that have grown using network relationships and referrals but have not mastered digital lead acquisition and nurturing.


High-Ticket Sales

Companies that have services/products that have a selling price above 100k a year that have clear decision-makers they need to target with industry-specific hurdles to overcome to land a sale.



Early-Stage companies that need help defining their customer personas, use real data to justify their assumptions and build a scrappy low-cost plan to prove their product-market fit and create enough traction to pursue larger funding rounds.

We are your outsourced CMO and team

Testing Pod

A specialist will handle each area of the project. There will be no more than two clients at the same time at this stage. Using this approach will maximize our performance.

Scaling Pod

A specialist in each area will be assigned to the account, focusing mainly on your project and occasionally on other small ones.

Other specialists can be involved in each phase, for example, developers, designers, copywriters, etc.

Our technical growth marketing skills

Your product is great. Your value is clear. Let’s help you get the attention and results you need.

Market and competitor analysis

Paid advertising funnels

Search engine optimization

Growth and scale strategy

Conversion rate optimization

User research

Email marketing

LinkedIn marketing

Content writing


User experience design

Web development

Influencer marketing

Unlock growth by deeply understanding your customer journey customer journey customer journey

Understand the motivations behind every decision

We know your pain points

  • Make your inbound funnel flywheel repeatable
  • Become a trusted leader in your market
  • Improve your conversion rate
  • Learn from your tests intentionally with mutivariant 
  • Measure impact with aligned KPIs and data management
  • Optimize CAC & LTV

Thank You

For being a part of our first year | 2020 - 2021

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We are data scientists and creatives

Your growth marketing team

Yamu is a team of highly experienced data scientists and creatives who can be Ninjas and Navy Seals to accomplish any mission. We take extreme ownership of our actions and work diligently to get results. Our mission is to empower leaders to scale impactful companies. We serve as connectors, the bridge between your E-commerce brand and mainstream customers. Unlike other marketing partners, we don’t shy away from saying we don’t know what will work for your company. But we are resilient enough to find something that works without compromising on quality. We value transparency and ownership. As a high-functioning team, we strive to create change in the world of E-commerce marketing and lead the frontiers as a tech-enabled ecosystem with a world class culture.

Kanishka Wanninayaka

Founder & CEO

Ed Young

COO & Managing Director

Dylan Cohen

Account Director

Eliza Young

Interim Director of People Operations

Brandon Sanzo

Sales & Business Development Director

Bojan Samardzija

VP of Strategic Growth

Stephanie Souvannavong

Creative & Development Lead

Sadaqut Khan

SEO Manager

Kumar Vanshaj

PPC Manager

Sava Spikic

LinkedIn Marketing Manager

Gustavo Tovar

Digital Growth Strategist

Crystal White

Virtual Relationship Manager

Melanie Barreto

Copywriting & Content Strategist

Juan David Valdivieso

UX/UI Strategist

Thanni Quowam

Copywriting Specialist

Mayra Rueda

People Operations Specialist

Camila Martinez

Digital Growth Strategist

Diego Garzon

Digital Growth Strategist

Jairo Cox

Web Development Specialist

Ugo Anumiheoma

SEO Strategist

Jyoti Ranjan

Digital Marketing Specialist

Carlos Osorio

Copywriting Strategist

Juan Felipe Ramirez Rodriguez

Digital Growth Strategist

Melanie Belte

Digital Growth Strategist

Daniel Posada

Graphic & UI Designer

Vinko Pavlovic


Clark Dever


Jack Greco


Who we are

Empowering leaders to scale impactul companies


The ability to communicate the truth is the foundation to project success. Building a company is hard, visibility is key to making good decisions.


There are many factors that influence behavior. We are conscious of variables outside of the regular that drive impact.

Creative & Data Driven

We rely on data to prove assumptions. We build on multivariate data over time to enable predictability which leads to scalability.


This journey we are all on is a long one. We aim the enjoy the process and share that energy with you.

We've helped 100's of companies
accelerate growth

You Grow, Grow,

We Grow Grow

When our team came together to figure out why we exist and whom we wish to work with, we realized that we care deeply about the nature of the relationships we build. We want to believe in people as much as they believe in themselves. To do that, we are selective about whom we work with.

That led to creating the slogan “You grow, we grow.” It accentuates that we tie our happiness, success, and growth to the growth of the people we work with. Our time is valuable, our energy is valuable, and we enthusiastically invest, in our clients, all that we have to offer.

We want our clients to know that we are in it with them. We want people to feel like we are partners. Especially with the nature of marketing, there are some risks that must be taken. We want people to understand that they can trust us to take these risks and we will treat their business, money, and time with respect.

Contact us if you're ready to cross the chasm!

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