While early adopters are trendsetters and tend to be comfortable taking risks, they want to form a solid opinion of technology before they vocally support it.
Early adopters love being the first to know about new technology. These people are quick to sign up for new social media sites or experiment with a new project management tool just for fun. What separates early adopters from innovators is early adopters’ concerns about their reputation.
While innovators are comfortable failing publicly, early adopters like to gather information and personal experience with technology before they recommend it to others. When asked about new tech, early adopters want to appear knowledgeable and trendy, which is why they need to test a tool out before they’ll throw their support behind it.